It can be challenging for attorneys to know where to begin when developing a digital marketing plan. In digital marketing, there are numerous strategies to use, such as website design, social media and blog content, and SEO (SEO). The most prosperous law firms concentrate their investments in a select few areas that benefit their practice areas, business, and clients. It should be noted that some regulations restrict the field of possibilities by prohibiting certain commercial practices (particularly in direct prospecting). They will, of course, not be developed here.
- Check Out Your Target Market
Before choosing channels or website, you need to understand where your target customers spend the most time online and what content and message resonate best with them.
Start by reading industry research related to your industry, asking past customers how they found you, and reviewing all the data you currently have to understand who your marketing is for. For example, if you’re an employment lawyer, your clients will likely spend much of their time on LinkedIn. Therefore, your digital marketing strategy should include developing a presence on LinkedIn.
Knowing your client is a key step for all the liberal professions, but it becomes essential for the lawyer, whose work is based on trust and the (almost personal?) relationship with the client. Learn How to Get More Immigration Clients here.
- Establish Your Digital Marketing Objectives
You must establish specific objectives if you want to evaluate the success of your law firm’s web marketing campaign. Ask yourself the following questions: do you want to?
- Boost web traffic to your site?
- Get more positive customer reviews online.
- Are You Receiving More Social Media Contacts
More People Contacting You Through Social Media?
Whatever your digital marketing goal, the ultimate goal should be to attract new clients and establish your law firm’s online presence. With this in mind, you will be sure to spend your digital marketing funds effectively. Note also that a strategy, if it can be put in place in record time, is intended to last over time and to maintain regular and permanent customer traffic: there is no need to rush; everything comes in time to those who know how to provide efforts over time.
When setting goals, make sure they are realistic. Posting to social media daily can be tricky if you’ve never explored this channel. Figure out how much effort and time you can spend on digital marketing for your business, then set your goals.